While the Blair Witch herself is total fiction, it helped that Myrick and Sanchez crafted an in-depth backstory for her and the town itself. The Blair Witch Project was one of the first movies to use the internet as a marketing tool, with the film being sold as a found-footage documentary. The Blair Witch Project's ending is still hotly debated to this day, with the terrifying final shot sticking with viewers two decades later. Here's our attempt to explain what happened in The Blair Witch Project's ending, answering lingering questions along the way.
#THE BLAIR WITCH PROJECT 2016 MOSTER MOVIE#
The movie had a major impact on the horror genre, and while it launched a franchise that included two sequels, a few video games, and lots of novels, the original is still highly regarded for its taut, psychological chills. Related: A Complete Guide To The Blair Witch Mythology
While The Blair Witch Project wasn’t the first so-called found footage movie – 1980s controversial horror movie Cannibal Holocaust is often regarded as the originator – it certainly popularized the genre, leading to movies like Paranormal Activityand Cloverfield. The wave of hype surrounding the movie eventually led to it grossing close to $250 million worldwide on a mere $60,000 budget, making it one of the most profitable films in history, of which a surprising number belong to the horror genre. The film’s main actors also had to keep a low profile to maintain the illusion they were actually missing. The original Blair Witch Project’s innovative marketing campaign in 1999 involved making it seem like the group’s found footage was totally real, with the movie launching a website providing reams of backstory on the town and the witch herself. The trio is never seen again, but a year after their disappearance the footage they shot is recovered.
#THE BLAIR WITCH PROJECT 2016 MOSTER SERIES#
The ending of The Blair Witch Project still haunts fans to this day, but what exactly happened in the chilling final scene? The first movie in The Blair Witch Project series was a low-budget independent horror film from co-directors Daniel Myrick and Eduardo Sanchez and told the story of three student filmmakers who wander into the Burkittsville woods to investigate the legend of the Blair Witch.